East Carolina Media is a multimedia platform that has evolved significantly since its inception in 1990 as East Carolina Radio. It offers a diverse range of broadcast and digital services, primarily targeting audiences across Northeastern North Carolina, the Outer Banks, and southeastern Virginia, including the Norfolk-Virginia Beach DMA. The platform operates an extensive network of radio and television stations, alongside a robust digital presence.

Key Components of East Carolina Media:

Radio Operations (East Carolina Radio, Inc.):

• Radio Stations: East Carolina Media operates 6 FM stations, 3 AM stations, and 2 FM translator stations.

• Radio Formats: The organization provides a wide variety of radio formats catering to different demographics, including:

• Young Country, Hot Adult Contemporary, Classic Country, Classic Hits, Adult Album Alternative, Classic Rock, Urban R&B, NewsTalk, All Sports

Television Operations (East Carolina Television, Inc.):

• Stations: The television division offers both over-the-air (OTA) and streaming local origination and network programming through its 6 LPTV stations.

• Network Programming: East Carolina Television provides content such as:

• Outer Banks Vacation Channel, WeatherNation, OANN (One America News Network), BizTV, AWE (A Wealth of Entertainment), RNTV, Real America’s Voice, Fun Roads, The Country Network

Digital Division (eastcarolinamedia.com):

• Digital Newspaper: The Outer Banks Voice serves as the primary digital news outlet for the region, reaching 13 million readers across local and regional markets.

• Digital Advertising Products: The digital division offers a comprehensive suite of advertising products and full-service digital advertising campaigns, providing businesses with a one-stop solution for their marketing needs.